New Pallet

The brand story of New Pallet…

New Pallet - Logo, Brand Identity and Packaging Design

New Pallet is a coffee brand about providing customers with on-site safe drinks, as well as packed whole bean or powdered products from coffee. Their Unique Selling Point is offering products of which ingredients meet the organic standard. Setting quality and service as its core values, New Pallet is eager to build and maintain a reliable brand image to the customers Our task at Happy Creative is transfering that value into the design. We decide to create the brand logo by using the whole brand name NEW PALLET, but use the symbol of a leaf at the letter P to show the “green” vibe of products & their natural origin. Green is chosen as the main tone of the Logo and synchronized with the brand identity to bring a feeling of clean, fresh, and safe product to consumers. At the same time, it expresses the hope of brand development in the future. It’s friendly, eye-catching, attractive, and not too dazzling, effectively conveying the brand message. With this synchronous and professional brand appearance, New Pallet is believed to bring customers the best service experience and quality in each product then enhance brand image in their customers. Our task at Happy Creative is transfering that value into the design. We decide to create the brand logo by using the whole brand name NEW PALLET, but use the symbol of a leaf at the letter P to show the “green” vibe of products & their natural origin.

Green is chosen as the main tone of the Logo and synchronized with the brand identity to bring a feeling of clean, fresh, and safe product to consumers. At the same time, it expresses the hope of brand development in the future. It’s friendly, eye-catching, attractive, and not too dazzling, effectively conveying the brand message. With this synchronous and professional brand appearance, New Pallet is believed to bring customers the best service experience and quality in each product then enhance brand image in their customers.

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